Puma was formed in 1924 by brother Adolf & Rudolf Dassler. Since then, the brand has turned into one of the world’s leading sports brands offering footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness , Golf, and Motorsports. The company distributes its products in more than 120 countries and is headquartered in Herzogenaurach, Germany.

Fenty PUMA by Rihanna debuted early in 2016. And as is appropriate for any collaboration with a sneaker brand, Fenty’s output has included a host of hyped footwear, including the Fenty PUMA Creeper, which earned Rihanna Shoe of the Year at— making her the first female sneaker designer to win the award. But Fenty PUMA isn’t focused solely on footwear. Since its launch, Rihanna has carved out a space for the label at New York Fashion Week, where it has been covered by — and won accolades from — Vogue, among other fashion publications. In 2017 Fenty PUMA was nominated in the Urban Luxe Brand category at the British Fashion Council’s The Fashion Awards.

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