HOKA ONE ONE came to be in a moment of insight, on a mountain-top in New Zealand. The founders set out to solve a simple problem, to make running downhill easier on the body, by rethinking the nature of running shoes. They succeeded and the Ultra Marathon world rejoiced. What they didn’t expect was that they’d solve a universal running problem…it’s not just running 50 miles downhill that is hard - all running is hard, and Jean-Luc and Nico just made it easier for everyone.

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