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Converse All Star

Converse All Stars Brand History

The history behind the Converse All Star and Chuck Taylor basketball shoes is one that everyone has been a part of. Since the first Converse was stitched to perfection in 1917, their style has extended through exploratory genres and performance in numerous sports. Chuck Taylor, being the first to lace up and step out on the court in Converse All-Star, was a basketball legend before the sport even reached its popularity and potential, later being one of the first inducted into the Basketball Hall of Fame. Once joining Converse in 1921, Chuck H. Taylor added his own signature supportive ankle patch and suggested a more flexible out sole to enhance the quality of Marquis M. Converse's shoe; which was initially intended to be winter foot ware composed to prevent slipping on ice in the snowy seasons in Massachusetts, Marquis's home State. Over the next few decades, basketball stars supporting Converse, such as Julius "Dr. J" Erving and Wilt "the stilt" Chamberlain, added to the popularity of the changing color designs and styles of the All-Star original. Converse continued to come out with customized shoes for teams and released classics such as Chuck Taylor All-Stars, Jack Purcell (1925), One-Star Low cut (1974), and The Weapon (1986). Through the 1920' and 1930's Converse All-Stars broke through racial and sexist discrimination, allowing players the break free of their predisposition, as African Americans and women took their Chucks to the court and teams to victory. Preceding these monumental strides, the Converse athletic shoes found its way to skate parks in 1974, as boarders began to enjoy the style, leading to the breakthrough for Chuck Taylors to step into new lifestyle settings, expanding still today. The innovative company refused to stop there and in 1981 opened one of the nation's first bio-mechanics lab to research technology that could enhance comfort and performance, leading them to patent REACT custom fit technology in 1992, producing a shoe with the stability to last through the game and generations.

The players wearing Chuck Taylor All-Stars on the hardwood may have made the brand famous, but it has been the people who wore them off the court that has help carry the Converse legacy. From Michael J Fox in Back to the Future, to Nirvana front man Curt Cobain and the hundreds of celebrities who have rocked a pair of Chucks. The legacy lives on today, as the Converse All-Stars remains one of the best selling athletic shoes worldwide, and is produced in a wide variety of colors, designs and styles. We at suggest you own every color.