Stride Rite's rich, deep heritage is found in every shoe. Nowhere is this more evident than in The American Podiatric Medical Association (APMA) grant of its Seal of Acceptance to several styles of Stride Rite's baby shoes, the first baby shoes in the industry to carry the Seal.

Throughout the 70s, Stride Rite maintained the position as the leading manufacturer of quality children's footwear. The company saw significant changes taking place in the shoe industry and found a new opportunity for growth. In 1972, Stride Rite opened its first company-owned retail bootery, bringing more than 60 years of experience and expertise in children's shoes to the public. Stride Rite has remained committed to providing the best fitting shoes for children. The entire collection, every single shoe, is created from an in-depth knowledge and understanding of how children walk and grow. Stride Rite studies have led to important breakthroughs and new technologies in children's footwear.

So whether children are taking their first steps or are off and running, Stride Rite understands the significance of every step and will continue to innovate and provide the most advanced children's footwear.