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Franchise Player

A franchise player is a talented athlete that an entire team can be organized around. This is usually the leading scorer, but may also be a gifted defensive player or strong guard. This player is often paid a very lucrative salary with added incentive bonuses.

The NBA has seen its share of franchise players. Michael Jordan with the Chicago Bulls, Larry Bird with the Boston Celtics, Dwayne Wade for the Miami HEAT, LeBron James for Cleveland, and Kareem Abdul-Jabbar for the Lakers to name just a few. These players become the face of their team. When they retire they are always known for their impact on the team and their contributions.

A franchise player can often leverage the position into local and national endorsements to increase their earning potential. A franchise player’s identity often gets tied to their franchise, and the franchise is usually judged on this player’s abilities. The franchise player’s actions, good or bad, are often reflected on the entire organization.

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