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Personal Heel Fit

The term personal heel fit or P.H.F refers to the Asics heel construction made out of foam, which guarantees a perfect fit around the wearer's heel. The memory foam used in the lining of the heel collar moulds and customizes itself to the wearer's individual heel shape. The memory foam ensures that the wearer will receive a personalized fit based on the shape of the heel. This personalized fit ensures that the wearer receives the ultimate in comfort. The personal heel fit can be found in a variety of shoes suitable for sports such as:

• Volleyball
• Tennis
• Running
• Indoor sports