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adiWEAR

adiWEAR is a high-density rubber compound manufactured by the adidas brand that resists wear and tear better than common carbon rubber. Many shoes, especially if worn on surfaces such as cement, break down considerably fast due to the constant scuffing. The adidas adiWEAR has a higher density, which means it is more resistant to the day-to-day activity that can cause wear and tear on a shoe. A shoe will naturally breakdown but the adiWEAR works to extend its life.