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adiPRENE

adiPRENE is a heel cushioning technology manufactured by adidas, which helps to reduce the harmful repetitive effects on the heel due to continuous impact while running or performing other activities. The adiPRENE technology provides optimal cushioning and support at the moment of impact but also absorbs the shock of impact and disperses that energy throughout the body. The adiPRENE is said to reduce the likelihood of injury resulting from the constant pressure of impact.