With the runaway success of Pour La Victoire, Mr. Adoni and Mr. Giordano saw a chance to also redefine the junior’s shoe market. The name (Kelsi Dagger) originates from a fictional English literary Show Girl/ femme fatal. Kelsi Dagger is confident, independent, slightly dangerous and speaks to the accelerating velocity of how young people live today. In a world full of sensory overload, Kelsi Dagger is the voice for all that is fresh, young and totally hip. Social networks such as Twitter, Facebook, YouTube and blogs are the sounding board for the empowered consumer. Currently selling the top accounts throughout the U.S. and with distribution in over 20 countries, the voice of Kelsi Dagger will be heard around the world.