Diesel Runaway
Color: White, White, Tan
Material: Leather, Suede
Diesel Runaway Details
- Leather upper with canvas touches for durable style
- Traction-patterned rubber outsole will last and last
- Padded collar and footbed offers superb cushioning
- Sporty style and design looks and feels great
Diesel Runaway Description
These running-inspired sneaks from Diesel are luxurious and super comfy, and for those of you who actually walk around in your shoes, this is something you can appreciate. Believe it or not, there are still people who insist on being carted around on the shoulders of the peasants. Hmm... maybe that doesn't sound too bad, but the downside is that they never get to really enjoy the comfort of some awesome shoes like the Diesel Runaway men's athletic inspired shoes.
The Diesel Runaway men's athletic inspired shoes are sporty, and the leather and canvas upper looks and feels simply awesome. Style is important, but so is comfort and support. The durable rubber outsole offers great traction, so even if you're only stepping up the golden steps to your carriage, you'll be assured that your tracks are true. For the rest of us who must march around all day, dreaming of those servants, you'll love the comfort and style of the Diesel Runaway men's athletic inspired shoes.
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Brand History
Raise your fists; the fashion revolution is nigh! Diesel was founded with an attitude that lasts even today: Innovation, rebellion and global stylistic freedom for all. The brand Diesel was born more than 20 years ago and is today an innovative international design company, manufacturing jeans and casual clothing as well as accessories. It is present in over 80 countries with 10,000 points of sale and almost 50 company-owned stores.
When Renzo Rosso founded the company in 1978, he wanted it to be a leader, a company which took chances and carved out a niche for itself in its field. He surrounded himself with creative, talented people - innovators who, like him, rejected the slavish trend-following typical of the fashion industry. Renzo wanted to come up with a more dynamic and imaginative line of clothing than was available anywhere. He gave his open-minded new designers broad stylistic freedom, hoping they could create a line of clothing perfect for people who follow their own independent path in life; particularly for those who decide to express their individuality also by the way they dress.
From the very beginning, Diesel’s design team turned their backs on the style-dictators and consumer forecasters of the fashion establishment and let their own tastes lead them. It is for this reason that Diesel immediately became a leader in developing styles, fabrics, manufacturing methods and quality control, guaranteeing an outstanding quality product.
The company views the world as a single, border-less macro-culture, and the Diesel staff reflects this: a wide variety of people and personalities from all parts of the globe, creating an unpredictable, dynamic vitality and energy within the company. Diesel people and their working methods are so unconventional, and yet productive, that they have been profiled in countless magazines, newspapers and documentary television programs, and have been studied by international conglomerates, consulting organizations, universities and business schools. Diesel’s "historical moments" include mile-stones like 1978 (creation of the brand name), 1985 (Renzo Rosso’s complete acquisition of the company), 1991 (beginning of the international marketing strategy) and 1996 (opening of Diesel’s first flagship store on New York City’s Lexington Avenue).
Ever since the beginning, Renzo Rosso believed in addressing the world with one product and one language, and Diesel's originality and quality is present in every piece they create, from jeans to shirts to shoes. Today Diesel is a global concern with a consolidated annual turnover of 575 billion Lire (330 million US), 85% of which is generated outside Italy. The Headquarters are located in Molvena, in the north-eastern part of Italy, where the company manages 12 subsidiaries across Europe, Asia and the Americas. Diesel employs over 1,300 people worldwide.
Diesel’s largest challenge awaits. Despite its growing popularity, it attempts to maintain an outsider image as it becomes the very same "style dictator and fashion forecaster" a Diesel wearer is encouraged to turn his back on.