With its origins in the far east, one might think the name "Asics" is some allusion to the Asian influence on the design. In fact, the name is an acronym for "Anima Sana in Corpore Sano", a Latin phrase expressing the ancient ideal of a sound mind in a sound body. Asics believes that sport has not only a positive effect on the body and soul, but has a universal meaning that overcomes cultural differences and contributes to improve solidarity. It's a similar philosophy to that of the Olympics, and it is this philosophy that has brought Asics to the forefront in design and performance.

Initially started in 1949 and called the Onitsuka Co., Asics has grown to be a worldwide leader in footwear for sports like football, tennis, wrestling and volleyball. With exclusive technologies like the Impact Guidance System and the DuoMax Support System, Asics continues to provide outstanding, high-performance shoes for the entire world!