Timberland planted its roots in 1952, when Nathan Swartz bought parts of the Abington Shoe Company. His education from this company led to his own innovation, learning the craft of making shoes and then working on ways to make them better.
In 1965, the Swartz family introduced injection molding to the footwear industry, and the first truly waterproof Timberland leather footwear. Timberland created its first guaranteed waterproof boot in 1973. This iconic piece of footwear was Timberland's shining example of rugged durability and exceptional craftsmanship. The company took on the official name "The Timberland Company," in 1978 when they sewed their first hand-sewn casual shoe.
This small New England footwear company began exporting to Italy, which accelerated Timberland into the international fashion market. This new footprint in the European sector led to further exports throughout Europe and the Far East.
Nathan Swartz's son, Sidney, took the company reigns in 1986 and became sole proprietor of the Timberland Company.
Keeping with the family tradition, Sidney's own son joined the company as head of international sales. in 1987, the Timberland Company would go public on the American Stock Exchange. After over thirty-five years in footwear perfection, the Timberland Company introduced men's and women's clothing lines. Additionally, Timberland opened specialty stores in Boston, New York City and London. Timberland introduced their first innovative lightweight hiking boots in 1989, the Timberland Trail Grip sole that provides stellar traction without harming the trails.
In 1991, Sidney's son Jeffrey took the role as COO with the Timberland company. Innovations this year include the Timberland waterproof leather outerwear and accessories, expanding their line even further. In 1996, Timberland launched its boots and shoes for kids, giving them exposure to an entirely new generation. They also expanded their line with accessory items like watches, backpacks, travel gear, gloves and more. Innovations like Advanced Combination Construction and Brake, Speed, Flex, Propel, Motion Efficiency System technology, made Timberland footwear even more comfortable and durable. Grandson Jeffrey Swartz took the helm in 1998 as president and chief executive officer.
In 1999, Timberland introduces their PRO series, which features superior quality footwear designed for working professionals.
Timberland's distribution center open in 2006 in Ontario, California and is generating 60% of its power through the installation of solar panels.