Puma is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness , Golf, and Motorsports. The company distributes its products in more than 120 countries and is headquartered in Herzogenaurach, Germany.
The company was formed in 1924 as Gebrüder Dassler Schuhfabrik by Adolf and Rudolf Dassler. The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, adidas and Puma. Both companies are currently based in Herzogenaurach, Germany. Rudolf Dassler started Puma in 1948, once he left his brother Adi at Adidas. Rudi immediately released the Puma Atom, a soccer cleat, and in 1949 he began developing a design for soccer cleats with removable spikes for adjustable traction in varying field conditions. Ten years later the "Formstripe" hit the market. Later on Puma produced more appealing styles like the, soccer shoe the "King" and the popular "Suede" aka the "Clyde". Both styles were seen in the World Cup worn by Eusebio da Silva Ferreira and in the Olympics worn by Lee Evans and Thomas Smith. In 1954, the Super Atom's successor, the Brasil, featuring the innovative new screw-in studs, was worn by eight out of eleven members of the Hannover 96 soccer club in their successful bid for the German national championship.
In the final game of the 1958 World Cup, members of both the Swedish and Brazilian teams wore Puma cleats, distinguished for the first time with the brand's distinctive formstrip. One of Brazil's players, a 17-year-old phenom named Pele, scored two key goals in his Pumas in the second half on the way to a 5-2 victory. This was the first of three World Cup wins credited to the legendary "King of Soccer" while sporting Puma shoes. Puma's success wasn't limited to soccer, however. In 1952, Josef Barthel of Luxemborg won Puma's first Olympic gold medal after finishing first in the 1500m, and in 1954 West German Heinz Futterer set a world record in the 100m.
In tennis, Boris Becker, 17 years old and wearing Pumas, became both the youngest player at the time and the first and only unseeded player to win Wimbledon. In the past decade, several famous athletes , Serena Williams, Oscar De La Hoya, Vince Carter and Usain Bolt have competed in the Puma brand.