New Balance was started by William J. Riley in Boston, Massachusetts in 1906. Making shoes with arch supports to help people feel better was William's main purpose. Born from innovation, New Balance began the quest to relieve laborers' foot pain and help people that stay on their feet all day. The standards of superior quality footwear and the craftspeople who create those shoes became a work commitment.
Comfort meets performance in 1934 when William joined Arthur Hall with his business. The first running shoe delivered superior comfort without sacrificing the performance competitive runners demanded. Their shoes were so good it came with a money-back guarantee. Arch supports for policemen and other people who worked on their feet all day was Arther's sales pitch. Custom baseball shoes for the Boston Braves were made in 1941. Daughter and son-in-law, Eleanor and Paul Kidd bought New Balance in 1954.
Still making arch supports and prescription shoes, things changed in 1961 when the Trackster was designed by New Balance. The world's first high performance running shoes - the Trackster was made in different widths. Jim Davis purchased NB from Eleanor and Paul in 1972, however, he did not change the concept instead he kept things the same. The Entrepreneur's purchase of New Balance marked a great date in history, coinciding with the 1972 Boston Marathon.
The american icon continued to improve comfort and performance with the latest technologies. During 1992, while other companies were moving production offshore, the 990 remained proudly to bear its MADE IN THE USA tag. The MX650 cross-training shoe was designed in 1995 for athletes directly going from one sport to the next. The New Balance 840 was introduced in 1997 as a technical walking shoes.
In 2001 New Balance acquired PF Flyer. and then in 2004 acquired Warrior. NB ZIP patented responsive cushioning system technology with shock-absorbing struts in 2006. A new leader, President & CEO Rob DeMartini joined New Balance Team in 2007. In 2008, NB opened Sports Research Lab. The shoe features of being lighter, more cushion and flexible were introduced in 2009 and elevated its predecessor's legacy of comfort, dependability and style. NB develops REVlite in 2010, a new midsole foam compound with more durability and nearly one-third less weight. New Balance continues to design superior quality footwear of comfort and durability in the footwear world.