Brand History

Wenger Footwear is a global brand of innovative, high-performance shoes, boots and socks. Developed by Established Brands International, Wenger Footwear is licensed from Switzerland-based Wenger SA, maker of the Genuine Swiss Army Knife™, with exclusive rights to all aspects of the Wenger Footwear brand worldwide – from product design and manufacturing to marketing and distribution

The products draw their strength from a unique and powerful brand development approach, aligned with a deep heritage. The core is a simple yet powerful belief that while shoes may come and go, a person only gets one pair of feet. Footwear products should be precision-engineered to deliver maximum performance, comfort and protection – wherever a person’s feet may take them. With this premise, Wenger Footwear is changing the way shoes are designed and made. This encompasses the goals and intended activities of the wearer – together with a deep understanding of biomechanics, top-quality materials and enlightened construction – to achieve unparalleled comfort and performance.

This unique brand approach is deeply imbued with the heritage of the legendary Swiss Army knife itself: precision-built, multi-use, top-performing tools of the highest quality and ingenuity – qualities that permeate the new Wenger Footwear product lines envisioned as “purpose-built tools for your feet.” The result is an exceptional new footwear brand true to its great heritage, yet on the leading edge of innovative design, including two compelling new product lines: the Alps line of technically rigorous athletic shoes and boots; and the Chocolate line of outdoor lifestyle footwear.

Established Brands’ approach flows from the synergistic expertise of its leadership team and its singular approach to brand creation and development. The team’s credentials run the gamut of brand development for some of the most successful product lines ever launched.

The company’s triumvirate of leaders – CEO Ron Page, COO Tom Seavey and CCO (chief creative officer) Read Worth – brings more than 80 years’ combined experience and a spate of complementary creative and operational capabilities to bear in the world marketplace. These principals have led major product design efforts, branding initiatives and product launches for many of the world’s dominant brands – from Ralph Lauren and Fila to Ellesse, UGG, Teva, Puma and Nike.

The Wenger Footwear collection effectively leverages Page’s extensive experience in the introduction of new product lines, categories and brands, and in creating and executing novel marketing and distribution strategies; Seavey’s passion for recognizing and meeting consumer demand, and his uncanny and inimitable ability to recognize viable, salable business propositions; and Worth’s consistent ability to produce brilliant, entirely distinctive and highly functional product and brand design, coupled with an unflinching commitment to matching his vision through uncompromising production and manufacturing.

In keeping with its own tradition of excellence and innovation, the Wenger Footwear team is working with rigorous manufacturers and a group of the world’s top designers to produce this extraordinary footwear collection.