Brand History

When two friends saw a need for simple yet unique style in the urban fashion industry, Shmack was born. Little did they know that their innovative designs and dedication to their craft would see Shmack become a fashion phenomenon in only a few years.

Shmack offers incredibly cool footwear and apparel for people of all walks of life. They cater mainly to the urban and skate crowds, though their trademark stars can be seen everywhere from midwest high schools to west coast clubs. Shmack utilizes durable and easy to clean materials that work well with casual gear, and thanks to their artistic approach to design, these shoes and clothes are embraced for their likeness to self-expression by the wearer.

With designs from ultra-street high-tops to the recently added sneaker line that embraces the old-school Chuck Taylor-esque look, Shmack is lined up to be a leader in the future of footwear and apparel style and innovation.