Brand History

All Riders Welcome. Whatever the destination, cyclists are seeking the ultimate ride, and Serfas is making sure they find it. Our 15-year commitment to quality, performance, and customer service is reflected in our innovative products, and this year’s next generation of rider-tested, rider-approved Serfas designs gives us a whole lot to get excited about. Our 2009 product offering presents revolutionary advancements in cycling technology with an expanded product line. For instance, our new frictionless Reactive Gel shorts, our high-powered, easy-mount HLM-2 lighting system, and our H.O.T. (Helmet Optimized Temples) eyewear (click here to read more about Serfas Optics) that are designed to fit – not – fight- the helmet. Also featured is the most comfortable saddle in its class, the Serfas Dual Density Suspension saddle with advance EyeFlex Technology. Serfas knows that cycling should build up your body, not break it down, and our cycling gear is designed with this idea in mind.