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Injinji has embraced the changing world, specifically identifying the need for a biomechanically and medically advanced product that would allow the foot to perform at its best. Makers of “The Original Performance Toesock”, Injinji modified the basic structure, shape, and fiber of the traditional sock. “Optimal foot health is a key part of our overall wellness”, says Jason Battenfield, CEO. “Our toesocks provide each wearer with proper toe alignment which improves posture, gripping and balance, strengthens the muscles in the foot and leg, encourages healthy circulation, manages moisture, and prevents skin on skin friction.” After five years of extensive research and field testing, the Injinji Performance Toesock was recognized for its innovative design and awarded two design patents in 2004, one of them for its innovative AIS: (Anatomical Interface System) technology™. The medical community soon followed when they awarded the Injinji Performance Toesock™ with the prestigious American Podiatric Medical Association (APMA) Seal of Acceptance in 2008. Says Dr. Brenner, Injinji Consulting Podiatrist, Founder and Chief of the Institute of Diabetic Foot Research in Glendale, NY, “The majority of the cases I see as a podiatrist could have been prevented if people just paid a little more attention to their feet. Just like tires to a car or a foundation to a structure, without the feet, the body simply doesn’t function, so we need to start respecting and protecting them.” Whether you are a professional or recreational athlete looking to enhance your performance, or just mindful of taking care of your body, your overall wellness starts with properly caring for and treating your feet with the respect they deserve. Paying more attention to your feet can not only prevent painful foot ailments, but stave-off more serious health issues. Injinji remains dedicated to promoting foot health awareness and preservation through their innovative, twice patented products, including the award winning Performance Toesock Series, Outdoor Series, Liner Series, Travel Series, Yoga Series, and Compression Series. The transition has begun…Free your toes.