Brand History

Therefore I GoLite. This is our motto. This is what drives us. Less is more. Less is liberation. Less is our passion. But we didn’t invent this philosophy. You did. You want to get away from all the stuff --- the blaring music, the gadgets, the never-ending load of work and the glut of more, more, more. So you go light. You head out on the trail, because you want to experience nature on its own terms. You value adventure over advertising. Memories over souvenirs. You don’t want to clog the planet with more stuff. You just want to have pure, simple, heart-pounding fun. Therefore you GoLite.