Brand History

In a world of infinite sneakers, it’s surprising there aren’t a lot of kicks ladies can relate to. It’s this frustration that ignited Miss MDot to create classics with a twist. Booji is an independent footwear and accessories line, that not only produces innovative shoes, but also focuses on using animal friendly materials and green responsible products, always aware of their carbon footprint. Though Booji is rooted in the Cali lifestyle, Booji was conceptualized one summer day on a train from Frankfurt to Berlin. Founder and head designer, MDot, took these concepts and mashed them up with influences from her daily life and travels and put them into production. The end result is footwear to compliment a look or to wear as a tried and true staple. For the last 5 years Mdot has been co-designing and managing the daily operations at JB Classics. Her constant crave for something different and her ‘think outside the (shoe)box’ design aesthetic led her to finally step out in a pair of her own Booji sneakers. The response has been overwhelming. The kicks are not only designed for women, the Booji style is wearable to both men and women. More to come from Booji, stay tuned as the brand philosophy takes shape organically and the history paints the picture.