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Adio was created in 1998 by legendary skater Chris Miller. The brand was acquired by K2 Sports and has been endorsed by the top names in skateboarding including Tony Hawk, Shawn White, Bam Magera and Kenny Anderson. Adio is one of the original authentic brands in the skateboarding world and is symbolic of everything popular culture. In addition to the skateboard market, the brand is visible throughout the action sports and music communities. In 2010, Adio introduced the SST (Skate Specific Technology) series of technical products and launched the successful “Going Forward” marketing theme.