Brand History

Sporting some of the world's greatest skateboarders in their lineup, it's no surprise that DVS Shoe Company is taking the world by storm. They use of classic skate style with their own twists on design as well as giving the endorsees an active part in the designing process gives DVS an edge over the competition.

Founded in 1995 by Kevin Dunlap and Tim Gavin, DVS (pronounced like the word "devious") holds SoCal roots, being based in Torrance, CA. As all good brands do, DVS started cranking out performance based kicks for male skateboarders, but now that they have been able to pay the bills and create more and more gear, their lines have expanded to include women's, youth and toddler styles as well as moving from the skate-specific gear to sandals, slippers and fashion-based designs.

Once you've got the shoes, you need the gear, and DVS' success has allowed them to also create a line of street-smart clothing as well. In 2007, DVS expanded to create the "Luxe" line, which uses premium materials and unique designs to cater to a select crowd.

Ever expanding, DVS brings in new talent all the time, and team DVS has moved outward to include not only top-notch skaters but snowboarders, motorcross riders and surfers. Nothing but continued success seems to be on the horizon for this outstanding brand!