Betsey Johnson started the label in 1978 and her commitment to remain true to her one-of-a kind vision has afforded continued success in the fashion industry for more than 30 years. Starting in 2004, the betsey Johnson label expanded as a lifestyle brand with the introduction of intimates, handbags and leather goods, footwear, watches, jewelry, eyewear, swimwear, legwear, outerwear, and fragrance. Today there are over sixty-five freestanding Betsey Johnson stores, distribution in over 2000 specialty boutiques and an established wholesale business in both domestic and international markets.